“If you build it, they will come.” It’s a saying most are familiar with. Though design teams are likely governed by a slightly different take on the modern day proverb: “Build it wrong and you will pay!”
“Recognition is your secret weapon,” says former Yum! Brands CEO and bestselling author David Novak. Cultivating human capital and acknowledging accomplishments are essential elements to building a successful restaurant business.
The shift of consumer behavior in the digital age is leading restaurant chains to reassess their brick-and-mortar strategies. While there are some brands thriving and expanding, there is a growing trend towards consolidation.