VIDEO: Carl’s Jr and Hardee’s: Brand Consistency Isn’t Copy Paste

Think brand consistency means rolling out the same design everywhere? Think again.

Ewan Davenport, President International at CKE Restaurants, the parent organization for Carl’s Jr., Hardee’s, Green Burrito, and Red Burrito, challenges that idea and breaks down what consistency really looks like on a global scale. It’s not about copying and pasting stores. It’s about protecting what matters most while giving each market the flexibility to make it work.

A fresh take on how strong brands stay recognizable without becoming predictable.

Watch the full talk below 👇